My favorite of the first three in the series, I found this novel by Mal & Jill Cooper to be the most informative of the bunch. Not only were their personal passages entertaining to read, and their own experiences in launch plans fascinating, but I ended up taking extensive notes on the launch plans provided. It was filled with layers upon layers of things I had never considered before, rife with information and ideas on how to set yourself up for a successful launch.
Out of their books, this one is the one I hold most dear to me as an Author, because I know it will help me plan my future launches. I am truly excited to dig into these with new rapid release plans for the next year. A huge help, I recommend this book to anyone looking to be more familiar with indie publishing!